We know that it’s not easy to get our emails read. If you’re struggling to get your emails opened, we have a solution for you.
Span Global Services has come up with an infographic post that will show you just what steps need to be taken so that your emails get delivered in the prospects inbox.
1) Check Bounce Rate: If your email bounces then your email sender reputation suffers.
2) Build Sender Reputation: The reputation of a sender is everything and maintaining a good one is tough, but worth it in the end. Building sender reputation can help encourage that by establishing your brand identity and displaying your expertise in the subject matter you send out.
3) Build Opt-ins: A steady stream of people opting into your emails is one of the most effective ways to grow a profitable list. Get them to opt in with a compelling offer that’s easy for them to respond to.
4) Get Help with Email Spoofing: It’s become increasingly difficult for marketers to send emails from well-known brands, so look into getting help with email spoofing – sending your emails on behalf of the big brands through third party channels.
5) Enable Unsubscribe: This is an absolute must have if you want your emails trusted and delivered. Your users will love you for it, and some ISPs will even prioritize your messages once you’ve enabled it.
6) Write Stellar Subject Lines: Subject lines are often the first and last impression you leave on people, so it’s important to make them count. Make your subject line short and concise, personal, creative and conversational.
7) Update your Lists: It’s a good idea to update the emails you’re sending from your campaigns every so often. That way, you won’t be sending old and irrelevant messages.
8) Check out how it Works: For those running newsletters or using lists, have a look at how mail is processed today. You can get insights to find out why some messages aren’t in the inbox for certain recipients, which could be harming their trust in you and your brand.
9) Use Double Opt-in Lists: Senders are unable to opt out, so make sure that the customer is given the information and is aware of how to unsubscribe. Sending them an email to opt in or out on their own is a good approach.