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Brand archetypes from Sol Marketing

How do you play an important role in your customer’s story? Know your brand’s archetype and use it to connect with people. Is your brand a magician like Disney? Or a jester like Old Spice? A hero like GoPro or an outlaw like Harvey Davidson? Knowing what archetype best suits your brand can build stronger bonds with your customers and create a story that resonates through the ages. Sol Marketing knows brands. Become a hero in your own brand’s story today.

via solmarketing.com

Brand archetypes from Sol Marketing

Sebastiaan Laan

Sebastiaan is the founder of Infographics Archive. He is the man behind everything. He has dedicated to building a website solely focused on collecting the best infographics on the internet. Career-wise, Sebastiaan has also been an online marketing consultant for over 20 years. He is a proud husband, father, and family man.
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