Many advertisers don’t understand Facebook’s ad targeting options. They don’t properly target their ads. Most advertisers only use one or a few of Facebook’s most common and thus most competitive targeting options. Advertisers fail to reach the right audience and consequently squander their budgets.
To help advertisers strengthen their ad targeting, AdvertiseMint, a Facebook advertising agency, released its a complete guide that helps advertisers understand and unlock Facebook’s vast targeting options.
The guide is significant because it contains 850 Facebook ad targeting options and is extremely easy to read.