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Inbound Marketing Rising: The Dawn of Marketing You Won’t Hate

Media buyers have felt the dramatic shift in lead generation and advertising with the advent of the Internet. Google’s popularity lies in understanding psychology of a potential buyer. Search engines, for example, capture a buyer in the moment of needing something and direct them to exactly what they want. While outbound marketing works to increase brand awareness it can be intrusive. Inbound marketing can conversely engage, inform, and assist buyers towards a particular company.

This information graphic from Toronto SEO Company, Vol & Tier outlines why Inbound marketing tends to be a more effective investment for a company.


The Rise of Inbound Marketing

Sebastiaan Laan

Sebastiaan is the founder of Infographics Archive. He is the man behind everything. He has dedicated to building a website solely focused on collecting the best infographics on the internet. Career-wise, Sebastiaan has also been an online marketing consultant for over 20 years. He is a proud husband, father, and family man.
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