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The Psychology of Attraction (Infographic)

This infographic describes the psychology of attraction and how there are certain physical features that people and animals universally find to be attractive / unattractive. In the end, beauty is in the eye of the beholder.

How do we capture attention?

Factors like symmetry, color and shape are all attractive to the human eye. Science has proven that symmetry is inherently attractive to the human eye, and thus is a perfect example of the psychology of attraction. This defined as similarity between left and right sides, rather than Plato’s Theory of Proportions. For example, babies will spend more time staring at a photo of a symmetrical person than one who is asymmetrical.

Victor Johnston of New Mexico State University uses a program called faceprints.

Victor shows facial images of varying attractiveness to viewers who rate the pictures for beauty on a scale of 1 – 9. Pictures with the best ratings are merged together and lower ratings are taken out. The trial ends when the viewer narrows down the selection to a perfect 10. The perfect 10 is always highly symmetrical.

The Color of Attraction, humans apparently react strongly to color.

Red – Evokes feelings of fear, anger and passion. The mood of red changes dramatically when lightened and darkened.

Blue – Clams the emotions, lowers blood pressure. Blue is also associated with loyalty and trustworthiness.

Green – Refreshing and relaxing, closely related to nature and growth.

Yellow – Can bring feelings of joy and convey sickliness. Yellow is inviting and can create and open atmosphere.

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The Psychology of Attraction (Infographic)

Sebastiaan Laan

Sebastiaan is the founder of Infographics Archive. He is the man behind everything. He has dedicated to building a website solely focused on collecting the best infographics on the internet. Career-wise, Sebastiaan has also been an online marketing consultant for over 20 years. He is a proud husband, father, and family man.

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