To be competitive enough on the global online market simply following the last tendencies and demand blindly is no more enough. Men and women do buy almost the same but they do it differently even if it the same item.
The e-commerce shops need to not only be in line with popular purchasing habits of customers of both sexes but also tailor the products view to a particular customer. Do not rely on long-established stereotypes, but rather on the proven stats and data.
Take a look at the infographic created by BelVG.